Heinz Marketing: SWOT PEST and Five Forces :: GCSE Business Coursework Essays

Official Summary F.M.C.G. Organization Heinz is the most worldwide U.S. based food organization, with a world-class arrangement of amazing brands holding number 1 and number 2 market positions in excess of 50 overall markets. There are numerous different well known brand names in the company⠡â ¦s portfolio other than Heinz itself, StarKist, Ore-Ida, Plasmon, and Watties. Truth be told, Heinz possesses in excess of 200 brands the world over and makes more than 5,700 assortments. The Company was established in 1869 by Henry J Heinz called Heinz and Noble Company. During the 1870s during the downturn the organization went into intentional liquidation. The organization was fired up again in 1876 by Henrys family members John and Frederick the organization was called F and J Heinz. In 1888 Henry repurchased the organization, in 1905 Henry purchased the principal Heinz British plant. English made supported beans originally happened to the lines in 1928 and spaghetti followed in 1930. We examine Heinz utilizing S.W.O.T., P.E.S.T. also, Porter⠡â ¦s five powers. S.W.O.T. Investigation: Qualities; Brand names, Market Leader and Slogans and Advertising. Shortcomings; Mature item, Production cost, and other market pioneers Openings; Market development, Brand name and Consumer Feedback Dangers; Competitors and Brand dedication P.E.S.T Analysis: Political Factors; Law, worker enactment and Health and Safety guidelines Financial Factors; National Economy and Labor advertise Social Factors; Attitudes and Health cognizant, Lifestyle changes and Population Mechanical Factors; New item advancement, Information innovation and Infrastructure Development. Porter⠡â ¦s five powers: Danger of Entry, is high Danger of Buyers, purchasing power is low Intensity of Suppliers, is low Danger of Substitutes, is medium Serious Rivalry, is medium to high Presentation We have completed an investigation on the F.M.C.G Company Heinz. Heinz is the most worldwide U.S based food organization, with a world-class arrangement of ground-breaking brands holding number 1 and number 2 market positions in excess of 50 overall markets. There are numerous different acclaimed brand names in the company⠡â ¦s portfolio other than Heinz itself, StarKist, Ore-Ida, Plasmon, and Watties. Indeed, Heinz claims in excess of 200 brands the world over and makes more than 5,700 assortments. In this investigation we examinations the organization utilizing a S.W.O.T investigation, P.E.S.T examination and Porter⠡â ¦s Five Forces. We likewise addressed the accompanying two inquiries; 1. Distinguish 5 qualities that buyers search for in present day quick moving shopper food merchandise. Contrast the attributes you recognize and those distinguished by another person in your group. 2. Working in a little gathering. Conceptualize a progression of thoughts for the future improvement of Heinz Spaghetti. Having distinguished the thoughts, show them arranged by suitability.

Billabong Essays

Billabong Essays Billabong Essay Billabong Essay Billabong BY pooja275 Answer 3 AUDIT FIRM according to the Judicial commitment, Billabong International Limited delegated Pricewaterhouse Coopers as their review firm. PWC is a London based global organization known for its Professional Services. As a review firm for Billabong, Pricewaterhouse audits the companys bookkeeping articulations and decides the companys money related position. The lead evaluator for Billabong is Steven BosilJevac. Steven BosilJevac is an accomplice at Pricewaterhouse Coopers. (Billabong Financial Report, 2013: 43) Answer 8 DEPRECIATION Land and building are appeared at cost. Successive costs are incorporated in the advantages conveying number or perceived as a particular resource, as fitting, only after it is likely that up and coming business benefits related close by the thing will stream to the gathering and the cost of the thing can be estimated dependably. All fixes and upkeep are charged to the pay explanation over the business period in that they are brought about. Collected devaluation Buildings 20-40 years Owned and rented plant and hardware 3-20 years Furniture, fittings and gear 3-20 years Land has not been deteriorated. Building, plant and gear and furniture, fittings and hardware have been deteriorated utilizing the straight-line technique. This technique has been utilized to assign the advantages cost net of their lingering esteems and over the time of their assessed valuable lives. Absolute devaluation as of June 2013 stands at $34,866. Deterioration on building is $1,520, on plant and hardware is $31,919 and Plant and gear under fund rent is $ 1,427. (Billabong Financial Report, 2013) Answer 9 Long-Term Liabilities Total long haul liabilities for Billabong International Limited add up to $239,250. This onsists of borrowings, conceded charge liabilities, arrangements and other non-current liabilities. Borrowings represent the biggest segment of the drawn out liabilities. The aggregate sum under borrowings summarizes to $205,942. Other non-current liabilities have diminished from the money related year 2012 to the year 2013. (Billabong Financial Report, 2013) Answer 12 Current Ratio Current proportion is chiefly worried about an organizations current resources and current liabilities. Current resources are those benefits in an organizations asset report that can be handily changed over into money inside a brief timeframe outline. Eg. Records receivable. Current liabilities are those liabilities that are to be cleared inside the time range of a year. Eg. Records payable. Current Ratio decides if a firm can take care of its present liabilities. A proportion of 1:1 shows that present liabilities can be taken care of utilizing the entirety of the present resources of the firm. A proportion higher than 1:1 shows that liabilities can be paid off without utilizing the entirety of the Current Assets. Though, a proportion under 1:1 suggests that the present resources of the firm are insufficient to clear current liabilities. Current Ratio = Current resources/Current liabilities Billabongs Current Ratio : Current Asset/Current Liabilities = 289,853/258,609 = 1. 12 : 1 Billabong International Limited has a present proportion of 1. 12 : 1. This shows Billabong will have the option to clear its present liabilities utilizing the present resources. Be that as it may, this proportion likewise demonstrates that in the wake of clearing the present liabilities, Billabong won't be left with an adulatory measure of current resources. Reference list : Billabong Financial Report, 2013 : billabongbiz. com/phoenix. zhtml? c=1 reportsannual Farmdocdaily, Current Ratio : http://farmdocdaily. illinois. edu/2012/08/ranch liquidityyour-current. html

Using a Research Proposal Writing Service in Canada

Using a Research Proposal Writing Service in CanadaOne of the many benefits to hiring a Research proposal writing service in Canada is that you are only using the services of a professional in their field. They know what is needed to get your project done quickly and efficiently. You can be confident that you will not be disappointed with the results.Canada is known for its high quality in research proposal writing. It is one of the places where such professionals are often hired. Their experience, knowledge and expertise allow them to provide all of the necessary services for your project. This in turn means you will be satisfied with the work they deliver.Canada is a highly competitive area in today's market. Many people who are building a business are looking for professionals to help them write proposals and other documents that they need. This is an important step in making sure that the documents are completed and approved by the people they need to. If you hire a professional to do this work, you will get much better service from them.You need to consider who the service providers are. The best ones in Canada are often available online. These professionals often have websites that let you get the contact information that you need to start working with them. They also offer good customer service and you will not have to deal with long delays when they are ready to start writing the project.When you hire a Canadian Research proposal writing service, you will be in good hands. You will know that the writers and editors you are dealing with are industry professionals that are well qualified. They will have strong writing skills and a solid grasp of technical terms. You will not have to worry about finding a generic writing service because these people will be able to come up with a meaningful and effective proposal.As mentioned, the best service providers in Canada are the ones that are based online. This means that you can contact them directly through emai l. This saves you the hassles of traveling and making phone calls to get in touch with them. It also means that they have the time to devote to your project.When you are looking for a service provider, make sure that you choose one that offers all of the services that you need. This means you will receive the best possible coverage and guaranteed quality work. This is not something that you can find at a physical location or via the internet. It is important that you find a place that will get your project written and delivered on time.If you need help getting your business off the ground, then you need to take the time to find the right professional to work with. Most professionals in Canada have websites that give you the ability to get their contact information. The next step is to use this resource to learn more about who these people are and what services they can provide for you.

Multicultural Competence, Ethics, Positive Psychology And...

Journal #2 – Week 2 – Multicultural Competence, Ethics, Positive Psychology and Resilience I did the reading before this class took place and the chapter was titled, â€Å"Multicultural Competence†, talking about multiculturalism is a huge topic especially right now with the social justice of ‘Black Lives matter’ and Donald Trump provoking stereotypes, racial slurs and prejudice, it really can have an impact on how people are helped, so I was very intrigued about the upcoming class. The class was started with a video of positive psychology, it explained the concept very well in the sense of breaking up and explaining components of positive psychology. The section that stuck out to me was, â€Å"learned optimism, the path to fulfillment requires considerable hard work, and there are few short cuts to sustain a happy well-being†. Personally this was what I needed to hear that day, our placement forms for next semester was due and I’ve been so frustrated with my placement this year, but this reminded me that to get to where I want to be this is the small ground work I need to do, to develop myself as an educator. Following this we watched video on Lizzie Velasquez, I did know who she was from talk show but I didn’t know she was such a strong motivational speaker. Her humor and passion for loving herself the way she is was refreshing. I say refreshing because I see girls everyday comment on their weight or what diet their trying now, or spending $200+ on makeup and too watch LizzieShow MoreRelated661 Treatment Plan Essay3705 Words   |  15 Pagessee Geoffrey as they can keep me updated on Geoffrey’s progress. †¢ How might you assess student strengths and seek to build resilience? I will use â€Å"strengths-based counseling to build on [Geoffrey’s] unique assets to empower, strengthen, instill hope, and strengthen resilience† (Schellenberg, 2012). 50 Component #2: Developmental, Ethical, and Multicultural Considerations †¢ What factors appear to be influencing Geoffrey’s development (e.g., divorce, substance abuse, child neglect, homelessnessRead MorePositive Psychology5612 Words   |  23 PagesPositive Psychology-A Current perspective Author Krishan Kumar Dr. Rajiv Dogra Corresponding Address Krishan Kumar, M. Sc, M. Phil (M SP), PhD (Pur) Clinical Psychology, Computational Neuroscience National Brain Research Centre, Manesar Email- keshusony@rediffmail.com Ph.no. 9999516319 Dr. Rajiv Dogra Associte Professor, Department of Clinical Psychology Post Graduate College and Medical Sciences, Rohtak Email- Rajeevdogra@rediffmail.com What is positive psychology? Read MoreMID TERM STUDY GUIDE Essay16611 Words   |  67 Pagesand Rousseau *** b. Rogers and Maslow c. Dixon and Binet d. Freud and Freud 3. Adults may underestimate children’s ability to: (7) a. Learn b. Problem-solve c. Recognize reality d. All of the above *** 4. Family conditions that promote resilience include: (11) a. few alternative caretakers. b. older mothers for resilient males. c. opportunities to participate*** d. a strong sense of political commitment. 5. According to your text, some of the things that cause our children problemsRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesField 13 Psychology 14 †¢ Social Psychology 14 †¢ Sociology 14 †¢ Anthropology 14 There Are Few Absolutes in OB 14 Challenges and Opportunities for OB 15 Responding to Economic Pressures 15 †¢ Responding to Globalization 16 †¢ Managing Workforce Diversity 18 †¢ Improving Customer Service 18 †¢ Improving People Skills 19 †¢ Stimulating Innovation and Change 20 †¢ Coping with â€Å"Temporariness† 20 †¢ Working in Networked Organizations 20 †¢ Helping Employees Balance Work–Life Conflicts 21 †¢ Creating a Positive WorkRead MoreDeveloping Management Skills404131 Words   |  1617 PagesBuilding Relationships by Communicating Supportively Gaining Power and Influence 279 Motivating Others 323 Ma naging Conflict 373 PART III GROUP SKILLS 438 8 Empowering and Delegating 439 9 Building Effective Teams and Teamwork 489 10 Leading Positive Change 533 PART IV SPECIFIC COMMUNICATION SKILLS 590 591 Supplement A Making Oral and Written Presentations Supplement B Conducting Interviews 619 Supplement C Conducting Meetings 651 Appendix I Glossary 673 Appendix II References 683 NameRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 Pagespractices raise many concerns. The deï ¬ nition of workers’ rights, not by the workers themselves, but by the owners or managers as a result of the introduction of the new management practices, raised an ethical issue, which we examine in the following â€Å"Ethics in Action.† Fordism in Practice From 1908 to 1914, through trial and error, Henry Ford’s talented team of production managers pioneered the development of the moving conveyor belt and thus changed manufacturing practices forever. Although theRead MoreMarketing Management 14th Edition Test Bank Kotler Test Bank173911 Words   |  696 Pagesmarketing a(n) ________. A) idea B) place C) luxury item D) event E) service Answer: D Page Ref: 5 Objective: 2 Difficulty: Moderate 9) The Malaysia, Truly Asia ad campaign that showcased Malaysias beautiful landscape and its multicultural society in order to attract tourists is an example of ________ marketing. A) event B) property C) service D) place E) idea Answer: D Page Ref: 6 Objective: 2 AACSB: Analytic skills Difficulty: Moderate 10) In Walt Disneys Magic

Analysis Of The American Dream In The Death Of A Salesman

American writer, James Truslow Adams defined the â€Å"American Dream† as the â€Å"dream of a land in which life should be better and richer, and fuller for everyone, with opportunity for each according to ability or achievement† (Clark). Many mistakenly associate the American Dream’s success with materialistic wealth, such as the Kardashian’s or Mark Zuckerberg’s, the success of the American dream to be associated with materialistic wealth, but Adams refers to it as a better lifestyle. Even though the United States is known as the land to opportunities, a place where every man can prosper by pulling themselves up by their bootstraps, this mythologization quickly fosters the path to delusion. The land of the free and the home of the brave can†¦show more content†¦Linda unconditionally supports Willy’s career, while Biff is more critical of his father, putting them at odds as Linda feels the need to defend Willy at the cost of the m other-son bond. Realizing that Biff’s relationship with his father is distant and cold, she angrily tells Biff, â€Å"if you don’t have any feelings for him then you can’t have any feeling for me† in order to persuade him to love and support Willy (Miller 55). Linda connects her identity as a mother to Willy, and by extent, a hapless pursuit of the American Dream, attempting to force Biff to, if not follow in his father’s footsteps, then understands his father on the condition that loving Willy is a prerequisite for loving her. In addition, Linda tells Biff â€Å"Either he’s your father and you pay him that respect, or else you’re not to come here† (Miller 55). In order to get Biff to respect his father and support him she utilizes an either-or fallacy to support her argument. Through the use of this fallacy Linda only offers Biff two possibilities, when more than two exist. Linda’s employment of flaw logic towards Bif f stems from her unconditional support and love for her husband. Willy’s aspirations gain unconditional support from his wife such that Linda is willing to sacrifice her relationship with Biff. Willy negatively influences Biff in other ways, such as his emphasis on success and being well-liked over morals and ethics. For instance, when Biff steals aShow MoreRelatedComparing Death of a Salesman by Arthur Miller and Fences by August Wilson 1403 Words   |  6 PagesFences written by August Wilson and Death of a Salesman written by Arthur Miller are two plays that could be considered very different in terms of their plot. The plots of both plays contain two very different cultural backgrounds which affects each protagonist differently. If the reader or audience looks past the plot into the theme and symbolisms used they can see that the plays are more similar than they are different. In spite of the different cultural backgrounds of each protagonist they bothRead MoreAmerican Dream Derailed in The Great Gatsby and Death of a Salesman1486 Words   |  6 PagesThe American dream originated when immigrants came to America searching for new opportunities and a better life. In th e early 1900’s all people could do is dream; however, those dreams gave many different meanings to the phrase â€Å"American dream†, and for the most part, wealth and hard work play a very large role in the pursuit of â€Å"the dream†. In F. Scott Fitzgerald’s novel, The Great Gatsby, and Arthur Miller’s drama, Death of a Salesman, both protagonists, Jay Gatsby and Willy Loman, are convincedRead MoreDeath Of A Salesman Tragedy Essay1365 Words   |  6 PagesDeath of a Salesman is a tragic play written in 1949 by Arthur Miller. The story is about a salesman who lost his identity after having an affair with another woman and can’t seem to accept the changes in his life since the event. The story has been performed in theaters and shown on film for many years. Lee Siegel, a writer for The Nation explains the role of Death of a Salesman in the entertainment industry: Every ten years or so, Death of a Salesman is revived, and every ten years we get theRead MoreEssay about The American Dream in Death of a Salesman1371 Words   |  6 PagesArthur Miller’s ‘Death of a Salesman’ is an examination of American life and consumerism. It relates the story of a common man who portrays this lifestyle. Other issues explored in the play include: materialism, procrastination and alienation. The play was set in 1948, in a time where The American Dream was highly regarded, despite the Depression. The American Dream was a belief that emerged in the later half of the nineteenth century, that if you work hard you will achieve success and prosperityRead MoreThemes Of Death Of A Salesman1286 Words   |  6 PagesIllusion Death of a Salesman is a tragicomedy centered on the events that take place at the end of Willy Loman’s life. From the opening act, we learn that Willy and his family struggle to behave as a united front when they face financial pressures and strained familial bonds. This causes Willy to become desperate for success and validation. Death of a Salesman has commonly been interpreted as an analysis of the American dream. Within the ideal American society, citizens believe that the American dreamRead MoreDeath Of Salesman By F. Scott Fitzgerald1515 Words   |  7 Pageshuman being looking only at the past or present—instead of looking forward to the future. John Fitzgerald Kennedy once said, â€Å"Change is the law of life. And those who look only to the past or present are certain to miss the future.† In the play Death of Salesman by Arthur Miller, the protagonist Willy Loman is depicted as a man who has failed in life; he spent most of his life reminiscing the pa st. This affected his life greatly, especially his relationship with his son, Biff Loman. Nevertheless, inRead MoreAnalysis Of The Play Death Of A Salesman 954 Words   |  4 Pages Darrian Dowden AP English IV Death of a Salesman Written Assignment Death of a Salesman Character Analysis 1.Willy Loman. Although the main protagonist of the play, Willy Loman does not come to a certain self-realization. Searching and sifting through his memories (which cannot be completely taken as the truth as he reinvents them in a way to make them out as a golden era) he fails to recognize his slanted reality he’s lived in made up of his delusions. His forged relationship withRead MoreEssay on The Failure of the American Dream in Death of a Salesman1480 Words   |  6 Pagesas a land of opportunity. Out of that thinking comes the American Dream, the idea that anyone can ultimately achieve success, even if he or she began with nothing.  In The Death of a Salesman, Arthur Miller uses the characterization of Willy Loman to represent the failure of his ideal of the American Dream.  Willy’s quest for the American Dream leads to his failure because throughout his life he pursues the illusion of the American Dream and not the reality of it. His mindset on perfection, obsessionRead MoreFailure Of The American Dream In The Writings Of F. Scott Fitzgerald, Zora Neale Hurston, And August Wilson1418 Words   |  6 Pageswill define the failure of the †American Dream† in the writings of F. Scott Fitzgerald, Arthur Miller, Zora Neale Hurston, and August Wilson. Fitzgerald’s account of the Jay Gatsby s rise to fame in the 1920s defines the failure of financial success as part of the American Dream. Gatsby will eventually die due to his excessive greed, which is not unlike the emotional death of Willy Loman as he fails to become a successful salesman in Author Miller’s Death of a Salesman. More so, Hurston’s depictionRead MoreArthur Miller s Death Of A Salesman1027 Words   |  5 PagesAn Analysis of Tragic Heroism of Biff Loman in Death of a Salesman by Arthur Miller This literary study will define the tragic heroism of Biff Loman in Arthur Miller’s play The Death of a Salesman. Biff is initially a victim of Willy’s continual harassment to make more money and find a better career. In this family unit, Biff must endure the unrealistic and fantasy-based elusions of his father in his fanatical pursuit of the American Dream. However, Biff soon learns of Willy’s extra-marital betrayal

The Action Of Leading A Group Or An Organization - 1143 Words

Leadership: the action of leading a group or an organization. Language: the method of human communication. Both qualities portray a very important role in human communication and leading qualities. A good leader is a person who has diligently worked hard for themselves, has good communication,confidence,commitment, and intuition. Brutus, a tragic hero in the play, Julius Caesar, is a great example who has some significant good and bad leadership and language qualities. He is one of the â€Å"conspirators† whose main intention of murdering Julius caesar was because of the well-being of Rome. He was brainwashed and manipulated by the cunning, Cassius. He was very shrewd and didn’t want Julius Caesar alive because he wanted to become powerful and†¦show more content†¦He speaks of them often to Cassius, and is greatly disturbed when events force him to act in a manner inconsistent with them. Ironically, his widely reputed honor is what causes Cassius to make an all -out effort to bring him into an enterprise of debatable moral respectability. Brutus reputation is so great that it will act to convince others who are as yet undecided to join.Brutus’ concentration on honorable and noble behavior also leads him into assuming a naive view of the world.He is unable to see through the roles being played by Cassius, Casca, and Antony. He does not recognize the bogus letters have been sent by Cassius,although they contain sentiments and diction that would warn a more prospective member. He underestimates Antony as an opponent and he loses control over the discussion at the capitol following the assassination.The events that occurred because of Brutus’ naiveness led to his downfall and death. His first mistake was in Act 2, Scene 1. This was when the fake letters are sent to him from the conspirators. This was all a lie, a trap, to get Brutus to join in on the conspirator for Cassius knew he could not do it without Brutus’ support. Brutus believes these letters are from the people of Rome and agrees to the death of Caesar. Another example of this naiveness is in Act 3, Scene 2. Brutus decides to allow Antony to speak to show honor to Caesar. In the end, this decision ruins him. Antony riles the crowd into believing that the conspiratorsShow MoreRelatedThe Action Of Leading A Group Of People Or An Organization1489 Words   |  6 Pages Leadership- the action of leading a group of people or an organization. The ever-changing world today is begging for leaders to stand up and come forth. As the world is looking for these confident leaders, it is important to know what makes up the psychological aspect of leaders. All successful leaders share similar basic characteristics. These characteristics make it so leaders are able to advocate their ideas, and lead a team into success. Also, for leaders to lead, there must be followers toRead MoreA Leader Is An Action Leading A Group Or Organization1749 Words   |  7 P ages What is leadership? It is defined as being an action leading a group or organization. It involves being able to take control of certain situations, and leading in the correct direction. Being a leader takes great knowledge and skill. It involves one being able to make smart decisions in order for his/her congregation to come out as successful. A leader must also know, that it is wise to have people in his/her corner to advise them of good or bad decisions. President Barack ObamaRead MoreBrief Historical Description Of The Tyco Company1221 Words   |  5 PagesWaltham, Massachusetts. In 1982, to fortify the organization, Tyco were partitioned into three business portions which are flame insurance, gadgets and bundling. Tyco revamped the organization again in the 1990s which included electrical and electronic segments, social insurance and strength items, flame and security administrations, and stream control. By 2000 Tyco Inc., had gained more than three noteworthy organizations, for example, ADT, the CIT Group, and Raychem. In 1999, after a stock splitRead More Business Management Essays1108 Words   |  5 Pagesfor planning, organizing, leading, and controlling the activities of the organization so that the goals can be achieved. According to a widely referenced study by Henry Mintzberg, managers serve three primary roles: interpersonal, informational, and decision-making. Management is process of administrating and coordinating resources effectively and efficiently in an effort to achieve the goals of the organization.   Ã‚  Ã‚  Ã‚  Ã‚  The concept of management within an organization typically occurs in an organizationalRead MoreManagement Developing Countries And The Position Of Bangladesh Essay1426 Words   |  6 Pagesminimum efforts. Management is essential wherever group efforts are required to be directed towards achievements of common goals. Efficient management can foster the economic growth and development of a country. It also can bring the surface of human abilities and in the final analysis determine the success or failure of any country. It helps the management of the organization to focus on the need to any kind of change that might occur within an organization allowing to apply the useful methods or techniquesRead MoreIntroduction to Management999 Words   |  4 PagesThe formation of organization implies that a leader should take the role to control the activities of the group; the work done by the leader is what we call management. Organization and the definition of Management Organization is formed by a group of people who work together. No matter the organization is a profit making ones or non-profit making ones, its formations are to achieve a common purpose or variety of goals, which are the desired future outcomes. The outcomes might be producing aRead MoreManaging Self Directed And High Performance Teams1130 Words   |  5 PagesTherefore, managers that effectively embrace this type of management in their organizations often become very successful at managing great teams. However, for success to be realized by administrators, there are certain steps which they have to follow in order to achieve the organization goals. This essay will explore the difficulties encountered, as well as, the successes of establishing self-directed and high performing groups by drawing up a research report on success in management. Significantly, difficultiesRead MoreEssay Management and Operations Management Theory1272 Words   |  6 Pagescourse of action. The management defines a goal and puts forward its strategies to accomplish the objectives defined. Organizing: To divide the work force into specific groups and giving each group a specific task. Organizing also involves ensuring that a smooth flow of information and co-ordination exists between these groups. Thus the basic aim of organizing is to simply divide the work load and define the tasks while setting up deadlines in such a way that although different groups do differentRead MoreManagement and Operations Management Theory1282 Words   |  6 Pagescourse of action. The management defines a goal and puts forward its strategies to accomplish the objectives defined. Organizing: To divide the work force into specific groups and giving each group a specific task. Organizing also involves ensuring that a smooth flow of information and co-ordination exists between these groups. Thus the basic aim of organizing is to simply divide the work load and define the tasks while setting up deadlines in such a way that although different groups do differentRead MoreLeadership : An Organization s Human Capital958 Words   |  4 Pagescourageous action that emerges at the intersection of competency, trustworthy relationship, and a meaningful expression of purpose. Leaders have the courage to be loyal challengers, to stand when it matters, to fight for what they believe in- therein lays the basis of trust. Leadership ability transcends intellect; it happens at the synergistic confluence of one’s intelligence, emotions, and spirit. Leadership is defined as the social and informal sources of influence that you use to inspire action taken

Security 2 Essay Example For Students

Security 2 Essay Computer Security About two hundred years before, the word computer startedto appear in the dictionary. Some people even didnt know what is a computer. However, most of the people today not just knowing what is a computer, but understand how to use a computer. Therefore, computer become more and more popular and important to our society. We can use computer everywhere and they are very useful and helpful to our life. The speed and accuracy of computer made people felt confident and reliable. Therefore, many important information or data are saved in the computer. Such as your diary, the financial situation of a oil company or some secret intelligence of the military department. A lot of important information can be found in the memory of computer. So, people may ask a question: Can we make sure that the information in the computer is safe and nobody can steal it from the memory of the computer? Physical hazard is one of the causes of destroying the data in the computer. For example , send a flood of coffee toward a personal computer. The hard disk of the computer could be endangered by the flood of coffee. Besides, human caretaker of computer system can cause as much as harm as any physical hazard. For example, a cashier in a bank can transfer some money from one of his customers account to his own account. Nonetheless, the most dangerous thief are not those who work with computer every day, but youthful amateurs who experiment at night the hackers. The term hacker may have originated at M.I.T. as students jargon for classmates who labored nights in the computer lab. In the beginning, hackers are not so dangerous at all. They just stole computer time from the university. However, in the early 1980s, hackers became a group of criminals who steal information from other peoples computer. For preventing the hackers and other criminals, people need to set up a good security system to protect the data in the computer. The most important thing is that we cannot al low those hackers and criminals entering our computers. It means that we need to design a lock to lock up all our data or using identification to verify the identity of someone seeking access to our computers. The most common method to lock up the data is using a password system. Passwords are a multi-user computer systems usual first line of defense against hackers. We can use a combination of alphabetic and number characters to form our own password. The longer the password, the more possibilities a hackers password-guessing program must work through. However it is difficult to remember a very long passwords. So people will try to write the password down and it may immediately make it a security risk. Furthermore, a high speed password-guessing program can find out a password easily. Therefore, it is not enough for a computer that just have a password system to protect its data and memory. Besides password system, a computer company may consider about the security of its informa tion centre. In the past, people used locks and keys to limit access to secure areas. However, keys can be stolen or copied easily. Therefore, card-key are designed to prevent the situation above. Three types of card-keys are commonly used by banks, computer centers and government departments. Each of this card-keys can employ an identifying number or password that is encoded in the card itself, and all are produced by techniques beyond the reach of the average computer criminals. One of the three card-key is called watermark magnetic. It was inspired by the watermarks on paper currency. The cards magnetic strip have a 12-digit number code and it cannot be copied. It can store about two thousand bits in the magnetic strip. The other two cards have the capability of storing thousands of times of data in the magnetic strip. They are optical memory cards (OMCs) and Smart cards. Both of them are always used in the security system of computers. However, it is not enough for just using p assword system and card-keys to protect the memory in the computer. A computer system also need to have a restricting program to verify the identity of the users. Generally, identity can be established by something a person knows, such as a password or something a person has, such as a card-key. However, people are often forget their passwords or lose their keys. A third method must be used. It is using something a person has physical trait of a human being. We can use a new technology called biometric device to identify the person who wants to use your computer. Biometric devices are instrument that perform mathematical analyses of biological characteristics. For example, voices, fingerprint and geometry of the hand can be used for identification. Nowadays, many computer centers, bank vaults, military installations and other sensitive areas have considered to use biometric security system. It is because the rate of mistaken acceptance of outsiders and the rejection of authorized insiders is extremely low. Individuality of vocal signature is one kind of biometric security system. The main point of this system is voice verification. The voice verifier described here is a developmental system at American Telephone and Telegraph. Only one thing that people need to do is repeating a particular phrase several times. The computer would sample, digitize and store what you said. After that, it will built up a voice signature and make allowances for an individuals characteristic variations. The theory of voice verification is very simple. It is using the characteristics of a voice: its acoustic strength. To isolate personal characteristics within these fluctuations, the computer breaks the sound into its component frequencies and analyzes how they are distributed. If someone wants to steal some information from your computer, the person needs to have a same voice as you and it is impossible. Besides using voices for identification, we can use fingerprint to verify a persons identity because no two fingerprints are exactly alike. In a fingerprint verification system, the user places one finger on a glass plate; light flashes inside the machine, reflects off the fingerprint and is picked up by an optical scanner. The scanner transmits the information to the computer for analysis. After that, security experts can verify the identity of that person by those information. Finally, the last biometric security system is the geometry of the hand. In that system, the computer system uses a sophisticated scanning device to record the measurements of each persons hand. With an overhead light shining down on the hand, a sensor underneath the plate scans the fingers through the glass slots, recording light intensity from the fingertips to the webbing where the fingers join the palm. After passing the investigation of the computer, people can use the computer or retrieve data from the computer. Although a lot of security system have invented in our world, they are useless if people always think that stealing information is not a serious crime. Therefore, people need to pay more attention on computer crime and fight against those hackers, instead of using a lot of computer security systems to protect the computer. Why do we need to protect our computers ? It is a question which people always ask in 18th century. However, every person knows the importance and useful of a computer security system. In 19th century, computer become more and more important and helpful. You can input a large amount of information or data in a small memory chip of a personal computer. The hard disk of a computer system is liked a bank. It contained a lot of costly material. Such as your diary, the financial situation of a trading company or some secret military information. Therefore, it just like hire some security guards to protect the bank. A computer security system can use to prevent the outflow of the information in the national defense industry or t he personal diary in your computer. Nevertheless, there is the price that one might expect to pay for the tool of security: equipment ranging from locks on doors to computerized gate-keepers that stand watch against hackers, special software that prevents employees to steal the data from the companys computer. The bill can range from hundreds of dollars to many millions, depending on the degree of assurance sought. Although it needs to spend a lot of money to create a computer security system, it worth to make it. It is because the data in a computer can be easily erased or destroyed by a lot of kind of hazards. For example, a power supply problem or a fire accident can destroy all the data in a computer company. In 1987, a computer centre inside the Pentagon, the US militarys sprawling head quarters near Washington, DC., a 300-Watt light bulb once was left burning inside a vault where computer tapes were stored. After a time, the bulb had generated so much heat that the ceiling b egan to smelt. When the door was opened, air rushing into the room brought the fire to life. Before the flames could be extinguished, they had spread consume three computer systems worth a total of $6.3 million. Besides those accidental hazards, human is a great cause of the outflows of data from the computer. There have two kind of people can go in the security system and steal the data from it. One is those trusted employee who is designed to let in the computer system, such as programmers, operators or managers. Another kind is those youth amateurs who experiment at night -the hackers. Lets talk about those trusted workers. They are the groups who can easily become a criminal directly or indirectly. They may steal the information in the system and sell it to someone else for a great profit. In another hand, they may be bribed by someone who want to steal the data. It is because it may cost a criminal far less in time and money to bride a disloyal employee to crack the security system. Beside those disloyal workers, hacker is also very dangerous. The term hacker is originated at M.I.T. as students jargon for classmates who doing computer lab in the night. In the beginning, hackers are not so dangerous at all. They just stole some hints for the test in the university. However, in early 1980s, hacker became a group of criminal who steal information from other commercial companies or government departments. What can we use to protect the computer ? We have talked about the reasons of the use of computer security system. But what kind of tools can we use to protect the computer. The most common one is a password system. Password are a multi-user computer systems which usual used for the first line of defense against intrusion. A password may be any combination of alphabetic and numeric characters, to maximum lengths set by the e particular system. Most system can accommodate passwords up to 40 characters. However, a long passwords can be easily forget. So, pe ople may write it down and it immediately make a security risk. Some people may use their first name or a significant word. With a dictionary of 2000 common names, for instance, a experienced hacker can crack it within ten minutes. Besides the password system, card-keys are also commonly used. Each kind of card-keys can employ an identifying number or password that is encoded in the card itself, and all are produced by techniques beyond the reach of the average computer criminal. Three types of card usually used. They are magnetic watermark, Optical memory card and Smart card. However, both of the tools can be easily knew or stole by other people. Password are often forgotten by the users and card-key can be copied or stolen. Therefore, we need to have a higher level of computer security system. Biometric device is the one which have a safer protection for the computer. It can reduce the probability of the mistaken acceptance of outsider to extremely low. Biometric devices are ins trument that perform mathematical analyses of biological characteristics. However, the time required to pass the system should not be too long. Also, it should not give inconvenience to the user. For example, the system require people to remove their shoes and socks for footprint verification. Gerald Ford (1116 words) Essay Individuality of vocal signature is one kind of biometry security system. They are still in the experimental stage, reliable computer systems for voice verification would be useful for both on-site and remote user identification. The voice verifier described here is invented by the developmental system at American Telephone and Telegraph. Enrollment would require the user to repeat a particular phrase several times. The computer would sample, digitize and store each reading of the phrase and then, from the data, build a voice signature that would make allowances for an individuals characteristic variations. Another biometric device is a device which can measuring the act of writing. The device included a biometric pen and a sensor pad. The pen can converts a signature into a set of three electrical signals by one pressure sensor and two acceleration sensors. The pressure sensor can change in the writers downward pressure on the pen point. The two acceleration sensor can measure the vertical and horizontal movement. The third device which we want to talk about is a device which can scan the pattern in the eyes. This device is using an infrared beam which can scan the retina in a circular path. The detector in the eyepiece of the device can measure the intensity of the light as it is reflected from different points. Because blood vessels do not absorb and reflect the same quantities of infrared as the surrounding tissue, the eyepiece sensor records the vessels as an intricate dark pattern against a lighter background. The device samples light intensity at 320 points around the path of the scan , producing a digital profile of the vessel pattern. The enrollment can take as little as 30 seconds and verification can be even faster. Therefore, user can pass the system quickly and the system can reject those hackers accurately. The last device that we want to discuss is a device which can map the intricacies of a fingerprint. In the verification system, the user places one finger on a glass plate; l ight flashes inside the machine ,reflect off the fingerprint and is picked up by an optical scanner. The scanner transmits the information to the computer for analysis. Although scientist have invented many kind of computer security systems, no combination of technologies promises unbreakable security. Experts in the field agree that someone with sufficient resources can crack almost any computer defense. Therefore, the most important thing is the conduct of the people. If everyone in this world have a good conduct and behavior, there is no need to use any complicated security system to protect the.